Hey there, you brilliant spark of an idea! Yes, you read that right – we're talking to you. Because at LWYD, we believe every person is a walking, talking, breathing idea just waiting to set the world on fire.

So, congratulations! You've just stepped into the wonderful world of LWYD, where we're not just aiming to be a world-class creative company – we're aiming to be a company with a heart bigger than our collective egos.

This manifesto you're about to dive into? It's not your typical corporate snooze-fest. Oh no, it's the result of countless coffee-fueled brainstorming sessions, heated debates over the perfect font, and some serious soul-searching. We've poured our creative hearts into this document to give you a peek behind the LWYD curtain.

Why do we exist? What makes us tick? How do we work together without driving each other bonkers? How do we give our clients an experience so amazing they'll want to tattoo our logo on their foreheads? All these burning questions and more will be answered in the pages that follow.

Now, is this manifesto perfect? Probably not. But like that first draft of a groundbreaking campaign, it's a fantastic place to start. We've decided to make this document public because we believe in transparency as much as we believe in the power of a good pun.

This manifesto is a living, breathing entity – much like that houseplant you keep forgetting to water. It will grow, evolve, and maybe even sprout a few unexpected branches as we learn and adapt. We've drawn inspiration from company handbooks we admire, but we've added our own special LWYD sauce to the mix.

So, whether you're reading this as a bright-eyed newbie or a seasoned LWYDian looking for a refresher, remember: this is your company too. Your feedback isn't just welcome; it's essential. After all, great ideas can come from anywhere – even that random thought you had in the shower this morning.

Welcome to LWYD. We're thrilled to have you join our merry band of creative misfits. Now, let's go make some marketing magic

Cheers,

The LWYD Team.

P.S. If you find any typos, just pretend they're intentional. We're all about disrupting the status quo, even in spelling. (But seriously, let us know. Our copywriters will arm wrestle for the chance to fix them.)